The Role of Financing in Supporting E-Commerce in Libya via the Dropshipping Model

Abstract

This study aims to explore the role of financing in supporting public projects in e-commerce using the dropshipping model, with a focus on Libyan markets.

The importance of the study stems from the fact that financing is a fundamental factor in the growth and performance of such projects, while few studies have examined its impact in this specific context.

The study seeks to determine the effect of financing on project success, identify the main financial challenges faced by entrepreneurs, and provide practical recommendations to improve financial support and promote the growth of digital ventures.

The research is based on hypotheses that assume a positive relationship between financing and project success, and that improving financial support mechanisms contributes to the enhancement of project growth.

The scope of the study is limited to digital projects operating under the dropshipping model in Libyan markets during the past five years, and it defines key concepts such as financing, e-commerce, and dropshipping to clarify the research framework.